How To Do Ride-Sharing Right

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How do you stand out in a hotly contested new market, where billions are on the line and all kinds of dirty tricks are employed? One company, Via, seems to have found a winning formula: go back to basics, truly understand what the customer needs, and build momentum through positive community-building. The competition is brutal and they have a long way to go, but we believe Via, and companies with similar strategies, will survive and thrive.

https://medium.com/swissapproach/i-was-uber-impressed-with-the-lyft-i-got-from-via-2da99f35e573