Innovation
Companies need to keep up with a fast-paced & ever-changing business landscape.
Intrapreneurship is the perfect engine for new innovations.
If your organization is like most, it is bustling with unharnessed creative energy missing its opportunity to innovate and produce due to administrative obstacles and lack of incentives.
Now instead, take that energy and channel it using the deep domain knowledge that comes from being part of an established business: this powerful concept opens up new markets as it simultaneously motivates your people like never before.
That is what we call Intrapreneurship.
Companies need to keep up with a fast-paced & ever-changing business landscape.
Intrapreneurship is the perfect engine for new innovations.
In a time where employee engagement levels are at an all-time low, intrapreneurship offers the opportunity to add autonomy, mastery and purpose to their work – boosting engagement and performance as a result.
Consumers and employees want their brands to add meaning to their lives. Companies are looking for ways to generate value for society as well as financial value. Social intrapreneurship is the natural path for CSR-strategies, often seen as PR-strategies only.
A program to bring out the intrapreneurs in your entity, boosting innovation, creativity, engagement, and growth.
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Understanding of the entrepreneurial mindset – where it comes from, who it’s best suited for, and how to nurture it for career development.
Learning what is so unique about startup culture and how startups operate on a daily basis.
Training of fundamental work habits that encourage creative thinking, risk taking, and innovation.
Planning and execution of an internal startup contest in which employees participate.
Further suggestions for continuing to develop a culture of intrapreneurship over the long term.
Idea: Patrick Naughton, a developer, almost left Sun in 1995 because he believed they were missing out on the fast-growing PC consumer market. He was convinced to stay and help Sun set up a group dedicated to the consumer market. This is where group member, James Gosling, created an elegant object-oriented programming language called Oak, which was later renamed Java.
Benefit: This was initially created to help set up Time Warner cable boxes. When that deal fell through, Bill Joy, co-founder of Sun, recognized the value of Java and that it could be implemented across all different platforms. As you know, Sun has since merged into Oracle and Java now runs the world with 930 million Java Runtime Environment downloads each year and 3 billion mobile phones run on Java.
Think of all the creative energy inside your organization. Is it properly harnessed?
What if you could free up some of that energy, and combine it with the deep domain knowledge that comes from being part of an established business? That’s a powerful concept, one that can open up entirely new markets, as well as motivating your people like never before.
It’s what we call intrapreneurship.